Question
Discuss the six questions marketers need to answer to design an effective service-pricing strategy. How much to charge? What basis for pricing? Who should collect
Discuss the six questions marketers need to answer to design an effective service-pricing strategy.
How much to charge?
What basis for pricing?
Who should collect payment?
Where should payment be made?
When should payment be made?
How should payment be made?
How to communicate prices?
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
