Question
Market segmentation has been proven to be very effective when implementing a marketing plan. Identify and define the basis on which companies can segment their
Market segmentation has been proven to be very effective when implementing a marketing plan. Identify and define the basis on which companies can segment their markets.How will you segment the company or product for your marketing plan?What are the benefits for market and product segmentation? Do you feel there is value to market segmentation and why?
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
