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Discuss the social and physical dimensions of the service encounter, explaining how marketers can use these dimensions to improve the quality of the service encounter.
Discuss the social and physical dimensions of the service encounter, explaining how marketers can use these dimensions to improve the quality of the service encounter.
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The service encounter encompasses both social and physical dimensions that collectively shape the customers experience and perception of the service Understanding and effectively managing these dimens...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
