Question
Discuss whether social media can truly be used as a tool to generate revenue for sports teams. Do ticket offers posted on social media sites
Discuss whether social media can truly be used as a tool to generate revenue for sports teams. Do ticket offers posted on social media sites create new revenue for a team, or do they cannibalize other ticket sales efforts? How effective are teams at realizing ROI from their social media platforms?
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
