Question
The launch focuses on Malaysia, and the brand is very closely associated with Japan. Judging from the fact that green tea is not very popular
The launch focuses on Malaysia, and the brand is very closely associated with Japan. Judging from the fact that green tea is not very popular in Malaysia, has Nestle made a mistake in launching the brand there?
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
