Discuss with your class the key factors for future competitive success. List the common types of key success factors and answer the following questions:

• On what basis do buyers of the industrys product choose between the competing brands of sellers? What product attributes are crucial?
• What resources and competitive capabilities does a company need to have to be competitively successful?
• Whatshortcomingsarealmostcertaintoputacompanyatasignificantcompetitivedisadvantage?

This answer only needs to be a half a page as this is a discussion question