Homework help

Marketing Strategy (On a Bakery Bussines plan):

- The overall company strategy section includes your generic strategy (differentiation, cost, focus, or a combination), etc.). How will you create value for your consumers? What makes your company unique?

- What is your promotional budget? You may need to back into this number after you make decisions on the items below.

- Action Plan/Sales: Promotional decisions

What promotional strategies will your company utilize or consider using? Here are a few to consider:

• • Networking
  • Direct marketing - sales letters, brochures, flyers
  • Advertising - print media
  • Training programs - to increase awareness
  • Direct and personal selling
  • Press releases
  • Trade shows
  • Digital marketing - Which forms of media will you use for promoting your business and communicate with your consumers? Be specific and work within your marketing budget (create one).Research and report which markets your chosen media platforms currently target. What is the average age range, how many people does it reach, etc.?