Discusses Kotter's (2007) eight-step change model.

Kotter's Eight-Stage Model Probably the most widely cited, and widely applied, stage model of change is the one i but this is a misrepresentation. Note how his eight-stage approach to transformational c Lewin's echo can be heard in this model, too. Stage 1. Establish a sense of urgency. . Form a powerful guiding coalition. . Create a vision. . Communicate the vision. . Empower others to act on the vision. . Plan for and create short-term wins. . Consolidate gains and produce more change. . institutionalize new approaches . 1What Is Involved Examine market and competitive realities. Identify and discuss crises and opportunities. Assemble a group with power to lead the change. Encourage this group to work together as a team. Create a vision to direct the change effort. Develop strategies to achieve that vision. Communicate thoroughly the vision and strategies. I Have the guiding coaiiTIon model the new behaviors. Remove obstacles to change. Change systems or structures that undermine the vision. Encourage risk taking and unconventional thinking. Plan for visible performance improvements. Reward employees Involved In improvements. Change systems, structures. and policies that don't t the vision. Hire and develop staff who can implement the vision. Maintain momentum with new themes. projects. and change agents. Link the new behaviors clearly with corporate success. Ensure leadership development and succession