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Discussio 2 ;Macro-Environmental Factors a) Please list the major macro-environmental factor. b) Select one of those factors, provide an example of your own, and explain
Discussio 2 ;Macro-Environmental Factors
a) Please list the major macro-environmental factor.
b) Select one of those factors, provide an example of your own, and explain how it can influence the marketing process?
c) As a marketer, how do you deal with such a macro-environmental factor in order to protect your firm, use the existing opportunities and avoid potential threats?
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