DISCUSSION 2 - Segmentation http://d2llangara.bc.ca/d21/le/245845/discussions/topics/2/3162/View DISCUSSION 2 - SEGMENTATION (Due: Oct 16 @ 10:00 PM) 1) Read the VANCITY document located here Vancity - Case Study. You may also refer to the VANCITY website https://www.vancity.com/ 2) Post your response to a & b below in DISCUSSION 2 to address: a) Using concepts from CH7, describe the market segmentation variables that VANCITY uses to segment its consumer market. b) Based on the VANCITY document provided, in your opinion, which market segmentation variables are most important to VANCITY? Instructions: . Your Post should be 150 to 200 words in length (use 'word count' in Word to check length. Be succinct) . Refer to CH 7-2 Bases for Segmenting Consumer Markets . It is recommended that you comment on 1 other post - comments should be constructive and insightful. Due: Oct 16 @ 10:00 PM . MARKING CRITERIA - discussion posts are graded out of a total of 10 MARKS on a Well Done / Done / Not Done basis. . Not Done = 0 MARKS; Done = 1 to 5 MARKS; Well Done = 6 to 10 MARKS. . Discussion posts will be assessed based on level of detail, accuracy & demonstrated depth of understanding of course concepts. . Late posts will graded as Not Done (0 MARKS). 16-C HOLDECBOO