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The Heineken beer ad used humourappeal to target consumers that have low motivation to process the advertisement. The message is processed via: A. Knowledge Route
The Heineken beer ad used humourappeal to target consumers that have low motivation to process the advertisement. The message is processed via:
A. | Knowledge Route | |
B. | Persuasion Route | |
C. | Peripheral Route | |
D. | Resonance Route | |
E. | Central Route |
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