Question
Discussion & Activity Questions: Define each of the following: - Marketing - Hot Button - Distribution - Mission Statement -SWOT Analysis -Database -Fulfillment -Incentive 2.
Discussion & Activity Questions:
- Define each of the following:
- Marketing
- Hot Button
- Distribution
- Mission Statement
-SWOT Analysis
-Database
-Fulfillment
-Incentive
2. What are the 6 steps of marketing?
3. What is the difference between product research and consumer research?
4. What is the difference between a tangible product and an intangible product?
5. What is the difference between a preformed group and a speculative group?
6. What are the 12 steps to a marketing plan?
7. What are 3 new strategies or platforms that cruise lines are using to market their cruises?
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Corporate Finance A Focused Approach
Authors: Michael C. Ehrhardt, Eugene F. Brigham
4th Edition
1439078084, 978-1439078082
