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Discussion & Activity Questions: Define each of the following: - Marketing - Hot Button - Distribution - Mission Statement -SWOT Analysis -Database -Fulfillment -Incentive 2.

Discussion & Activity Questions:

  1. Define each of the following:

- Marketing

- Hot Button

- Distribution

- Mission Statement

-SWOT Analysis

-Database

-Fulfillment

-Incentive

2. What are the 6 steps of marketing?

3. What is the difference between product research and consumer research?

4. What is the difference between a tangible product and an intangible product?

5. What is the difference between a preformed group and a speculative group?

6. What are the 12 steps to a marketing plan?

7. What are 3 new strategies or platforms that cruise lines are using to market their cruises?

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