Question
Discussion Question 1: If you were in Eron's position, how would you go about analyzing the company situation and why? Discussion Question 2: What tools
Discussion Question 1: If you were in Eron's position, how would you go about analyzing the company situation and why?
Discussion Question 2: What tools would you use to define goals and link goals to the social media structure and why?
Discussion Question 3: What structure would work best for the organization and why?
Discussion Question 4: Should you involve the CEO in the social media function and, if so, how would you go about doing so?
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
