Question
A. How is advertising budget determined B. Explain 2 types of budget used by competitive companies C. What is the role of media in advertising?
A. How is advertising budget determined
B. Explain 2 types of budget used by competitive companies
C. What is the role of media in advertising?
D. Explain the advantages of using digital media compared to traditional media?
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
