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Discussion Question #1: Tamimi Markets has a great new customer appreciation program with the name Tamimi Rewards (https://tamimimarkets.com/). These programs collect purchasing data and build

Discussion Question #1: Tamimi Markets has a great new customer appreciation program with the name Tamimi Rewards (https://tamimimarkets.com/). These programs collect purchasing data and build consumer profiles. How can supermarkets such as Tamimi use these data to create value for the firm and consumers? Discuss.

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