Discussion Question 6

The Coronavirus has significantly impacted retailers around the world, as many brick-and-mortar retailers (non-essential businesses) were forced to close their stores. Let's take the U.S. retail sector for example. Do you have any suggestions or recommendations for U.S. retailers to help them restore businesses as they reopen their stores? Please share your opinion.

Hint 1:the U.S. retail sector consists of the following sub-sectors (industries):motor vehicle& parts dealers (e.g., car dealers); furniture & home furnishing stores (e.g., IKEA); electronics & appliance stores (e.g., Best Buy); building material & garden equipment & supplies stores (e.g., Home Depot);food & beveragestores (e.g., Whole Foods);health & personal carestores (e.g., CVS);gasolinestations;clothing & clothing accessorystores (e.g., Gap; sporting goods, hobby, musical instrument & book stores (e.g., Dick's Sporting Goods, Barnes & Noble);general merchandise stores(e.g., Macy's, TJ Maxx, Costco, Super Target, Dollar General); miscellaneous stores (e.g., Staples, PetSmart); andnonstoreretailers (i.e., vending machines, electronic shopping).Please select one retail industry (excluding the nonstore retailers) for your discussion.

Hint 2:take the external environments into consideration and make recommendations or suggestions on the retailer's marketing mix (7Ps).