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Is P2P lending a winner-takes-all market? Justify Should Faircent race to onboard borrowers and lenders onto its platform? What are the envelopment risks faced by

Is P2P lending a winner-takes-all market? Justify
Should Faircent race to onboard borrowers and lenders onto its platform?
What are the envelopment risks faced by Faircent?
What are the implications of over-boarding on one side of the platform?

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