Discussion Question From "Advertising in Real Time - Concept: Surveys, Demographics, iegmentation, Mgmphics" e- : Review the PEW research Millennial data. 1. How does PEW collect demographic and psychographic data for primary (or secondary) research? If so, which formis)? 2. Take the Quiz: "Do You Think Like a Millennial? e ' 3. If you're a demographic Millennial, how representative are you of being a true millennial OR if you're not a demographic Millennial, do you think like a Millennial even though you're not? 4. How do your results illustrate Demographics and Psyclpgraphics? 5. Find a businessto-consumer (32C) website that illustrates targeted advertising messages directed to Millennials. How do you know they are targeting Millennials'? Cite the website url. 6. Once you have made your initial response, reply to at least one of your peers' posts by: 0 'Sharing what you learned from your peer's post. 0 Asking a probing question that seeks additional relevant information or considerations. 0 Providing helpful resources related to the topics being discussed