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Discussion Questions: 1. How does back-to-school shopping, which is the second biggest shopping season of the year, differ from holiday shopping? 2. How does forecasting
Discussion Questions: 1. How does back-to-school shopping, which is the second biggest shopping season of the year, differ from holiday shopping? 2. How does forecasting in the macro (i.e., for the entire retail industry) differ from forecasting by individual companies or stores? 3. What risks do retailers face when ordering for the back-to-school season
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