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Discussion Questions I. How does Marriott use psychographic and demographic variables to segment the market? 2 . Why is the millennial traveler market posing challenges
Discussion Questions
I. How does Marriott use psychographic and demographic variables to segment the market?
Why is the millennial traveler market posing challenges for Marriott and other hotels?
Describe some ways that Marriott uses market research to discover what their customers want.
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