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Discussion: Shared Practice: The Triple Bottom Line Is the organization making a profit? That is what most stakeholders think about when they look at the

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Discussion: Shared Practice: The Triple Bottom Line

Is the organization making a profit? That is what most stakeholders think about when they look at the bottom line. Yet, an organization might be making a profit while dumping toxic waste into the environment, treating employees poorly, or failing to conserve resources. Nonfinancial performance measures such as these can be challenging to measure. The Triple Bottom Line (TBL) is a framework that incorporates nonfinancial factors in measuring the performance of an organization. In addition to assessing profitability, the TBL approach also assesses an organizations social and ecological impact.

Todays socially conscious executive thoroughly grasps the significance of the TBL in terms of organizational and cultural success. TBL, which is sometimes referred to as part of the broader term corporate social responsibility (CSR), is a measure of an organizations financial health, environmental sustainability, and its furtherance of social justice. One question that can be used to assess if an organization is meeting TBL objectives is whether or not the human experience of all stakeholders is elevated due to its work.

To prepare for this Discussion, Shared Practice: The Triple Bottom Line, review the Learning Resources for this week and consider how the Triple Bottom Line is related to and affected by an organizations performance. Reflect on the meaning of corporate social responsibility and how this might impact your role in promoting social change.

Post the following:

Predict how the implementation of the Triple Bottom Line would affect your current or former organizations performance. Be sure to include at least two short term consequences and at least two long term consequences of using the TBL measurement system.

Provide an explanation of how you view the relationship between corporate profits and social responsibility.

Describe how you (as an executive) plan to use some of the skills learned in this course to promote social change in your organization now and in the future.

Pad 16%. 12:48 PM 66506015.pdf Done The Triple Bottom Line: What is it and How Does it Work? TIMoTHY F SLAPER, Ph.D.: Director of Economic Analysis, Indiana Business Research Center, Indiana University Kelley School of Business TANYA J. HALL Economic Research Analyst, Indiana Business Research Center ndiana University Kelley School of Business ility has been an performance: socia putting a dollar value on wetlands environmental often mentioned goal of and financial. This differs from or endangered species on strictly businesses, nonprofits a raditional reporting frameworks philosophical grounds. Others governments in the past decade, yet includes ecological question the method of finding as Or measuring the degree to which an and social measures the right price for lost wetlands or environmental organization is being sustainable or that can be difficul ndangered species. o assign pursuing sustainable growth can be appropriate means of measurement. Another solution would be to difficul The TBL dimensions are also calculate the TBL in terms of an John Elkington strove to measure commonly called the three Ps: people ndex. In this way, one eliminates sustainability during the mid-1990s planet and profits. We wi refer to the incompatible units i and by encompassing a new framework these as the 3P's as long as there is a universally Well before Elkington introduced accepted accounting method, allows to measure rmance in corporate America. This accounting the sustainability for comparisons between entities concept as riple framework, called the triple bottom line e.g., comparing performance between environme ntalists bottom line went beyond the wrestled with measures o f, and companies, cities, development traditional measures of profits, return frameworks for, sustainability projects or some other benchmark. on investment, and shareholde Academic disciplines organized An example of an index that value to include environmental and around sustainability have multiplied compares a county versus th ty of social dimensions. By focusing on over the last 30 years. People inside nation's performance for a varie comprehensive and outside academia who have components is the Indiana Business nvestment results that is, with respect to performance studied and practiced sustainability Research Center's Innovation Index along the interrelated dimensions would agree with the genera There remains some subjectivity of profits, people and the plane definition of Andrew Savitz for even when using an index however. triple bottom TBL. The TBL "captures the essence For example, how are the index ne reporting can be an important of sustainability by measuring the ghted? Would each ool to support components we sustainability goals. mpact of an organization's activ P get equal weighting? What about Interest in triple bottom line on the world including both the sub-components within each "P accounting has been growing across s profitability and shareholder Do they each get equal we ghting? Is r-profit, nonprofit and governme values and its social, human and the people category more importan sectors. Many businesses and environmental capital than the planet? Who decides? nonprofit organizations have adopted The trick isn't defining TBL. The Another option would do away the TBL sustainability framework to trick is measuring it. with measuring sustainability using evaluate their performance, and a dollars or using an index. If the users similar approach has gained currency Calculating the TBL of the TBL had the stomach for it, with governments at the federal, state The 3Ps do not have a common each sustainability measure would and local levels. unit of measure. Profits are stand alone. "Acres of wetlands This article reviews the TBL measured in dollars. What is would be a measure, for example concept, explains how it can be useful social capital measured in? What and progress would be gauged based for businesses, policy-makers and about environmental or ecological on wetland creation, destruction or economic development practitioners health? Finding a common unit of status quo over time. The downside and highlights some current measurement is one challenge. to this approach is the proliferation examples of putting the TBL into Some advocate monetizing all of metrics that may be pertinent the dimensions of the TBL, including measuring sustainability. The TBL practice. ocial welfare or environmental user may get metric fatigue The Triple Bottom Line Defined damage. While that would have Having discussed the difficul The TBL is an accounting framework the benefit of having a common with calculating the TBL, we turn that incorporates three dimensions of dolla many object to our attention to potential metrics un ndiana University Kelley School of Business, Indiana Business Research Center

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