Disruptive innovation is often frequently used today as a "buzzword".  However, is this concept new?  Please watch this Tedx Talks Disrupting Disruption with Bill Faust. In this video, he discusses how business disruption has evolved over time using several examples and his ideas on what are truly innovative businesses.

1. After watching the video, do you agree disruption is a kind of change that happens all the time? Is this concept really new?
2. Share an example of what you believe to be an innovative disrupter.
3. Would there be a place for disrupters if the current big brands actually listened to you?

https://www.youtube.com/watch?v=wknHBbeNbWM