Question
DISTRIBUTION STRATEGY Based on your example from Discussions 5 & 6 ( I did Apple), describe adistribution strategy. What missed opportunities or disconnects are you
DISTRIBUTION STRATEGY
Based on your example from Discussions 5 & 6 ( I did Apple), describe adistribution strategy. What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about future distribution strategy based on the following:
- What are the best distribution channels and methods for you to use, and why?
- Will you have a retail outlet and if so, where will it be located?
- In what geographic area(s) will your product/service be available?
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
