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Dividend Yield (forward) (From Yahoo Finance) Risk Free Rate 5 Market Risk Premium 5 Dividend Growth (From Yahoo Finance) 7 8 Cost of Equity

Dividend Yield (forward) (From Yahoo Finance) Risk Free Rate 5 Market Risk Premium 5 Dividend Growth (From Yahoo Finance) 7 8 Cost of Equity from CAPM 9 Cost of Equity from DDM 10 Final Cost of Equity 11 12 13 Pfizer (PFE) Cost of Equity 3.23% 1.15% 7.0% 3.85%

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