DIY home projects will grow into a 1.2-billion-dollar industry by 2030 (Young, 2022). This is huge, and many will be women who have taken over the DIY responsibilities of the home since post-pandemic. Many women have made viral videos, posting their YouTube videos or reels on TikTok or Instagram (Gale Business, 2023). Many DIYers attend tradeshows to get project ideas (Dun &Bradstreet, 2024). Knowing this information, what would your personas have typically looked like? Building a persona is vital because we need to know each consumer and what they want in our product. Also, knowing that technology plays a primary part in our everyday lives, do you believe you could use an algorithm on webpages and social media sites to gain a more predictive persona and use them in your research? Do you believe the one-on-one interviews or group interviews would have been proven to be rather expensive