1. Do a Industrial Environment Analysis of the company's industry based on Porters 5 forces:

Porter's "five forces of competition"

The Company is Sturm, Ruger & Co.

1. Intensity of rivalry - INFLUENCED BY:
2. Threat of new entrants or barriers to entry/exit
3. Bargaining power of suppliers
4. Bargaining power of buyers
5. Threat of Product Substitutes - switching costs

Competitive Environment Analysis

1. Who are Sturm, Ruger & Co. direct competitors?
2. What are the key success factors needed to compete in this industry?
3. On what basis do customers choose in this industry?

1. Intensity of rivalry - INFLUENCED BY:
2. Threat of new entrants or barriers to entry/exit
3. Bargaining power of suppliers
4. Bargaining power of buyers
5. Threat of Product Substitutes - switching costs

Competitive Environment Analysis

1. Who are Sturm, Ruger & Co. direct competitors?
2. What are the key success factors needed to compete in this industry?
3. On what basis do customers choose in this industry?