Do you agree that online retailers are at a disadvantage with respect to sensory marketing? How can online businesses meet the sensory needs of the consumer?

What is the role of Consumer Behaviour in market segmentation? Why it is important for marketers?

Why Consumer Behaviour is a process? List the three stages in the consumption process. Describe the issues that you consider in each of these stages when you made a recent important purchase.

Some argue that gambling is dark consumer behaviour due to the negative impact of this behaviour on some segments of the population. Do you agree or disagree? Why?

• What is an opinion leader? Give three reasons why opinion leaders are powerful influences on consumers' opinions. What are some characteristics of this type of person?
• What is the FLC, and why is it important to marketers? Suggest, if it is practically possible, with at least one such product line example, where the family life cycle stage of the consumer does not matter in product decision making and also provides at least one such example product line where FLC is a crucial factor in decision making.
• What is an age cohort, and why is it of interest to marketers?