Do you believe ABD's products are in a state of redinessto begin exporting to Europe? Why or Why not? Are the products ready to export to emerging markets? Why or Why not?What factors suggest Speedheal products might enjoy demand in all types of forieign markets?

Does management at ABD posses the appropriateknowledge, skills, and capabilities for internationalization? Why or why not? Justify your answer. What steps should management take to prepare the firm?

How well did ABD complete the key tasks in the global market assessment? Evaluate whether it accomplished each task well or poorly? Did ABD achieve each of the objectives set out for the tasks?

If you were a member of ABD's management team, what countries would you recommend targeting first? Justify your answer. Investigate key characteristics of specific countries through globalEDGE or similar websites

What approaches could ABD employ to estimate the firms sales potential for markets in Europe or other affluent economies? Justify your answer