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Do you believe that prices should reflect the value that consumers are willing to pay or should prices primarily reflect the cost involved in making
Do you believe that prices should reflect the value that consumers are willing to pay or should prices primarily reflect the cost involved in making a product or service. Defend your answer.
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Answer The pricing of the product is affected by several factors like product cost demand for the pr...
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
