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Do you think Avon cosmetics company should become a mega-commerce hub by realizing its goal to become the top e-commerce hub for women, and compete
Do you think Avon cosmetics company should become a mega-commerce hub by realizing its goal to become the top e-commerce hub for women, and compete with Alibaba and Amazon? Or should it stick to its core product line, become a global B2C cosmetics specialist, by focusing on few product categories and compete with luxury retailers, such as Lancme, SK-II and Clinique and other horizontal e-commerce competitors such as Sephora, JD, and T-mall? Evaluate the situation and justify your opinion with Two (2) reasons.
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