Does big data provide the answer?

1. Identify two decisions at the organizations that were improved by using big data and two decisions that big data did not improve.

2. Should all organizations try to collect and analyze big data? Why or why not? What management, organization, and technology issues should be addressed before a company decides to work with big data?

Textbook: Management Information Systems 17th Edition

This is the last case study of chapter 6, available at page 245 of our textbook.