Suppose that marketing executives for Touch Toiletries reduced the price to $6.50 for 60 ml bottle of

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Suppose that marketing executives for Touchè Toiletries reduced the price to $6.50 for 60 ml bottle of Ode d'Toadè and the fixed costs were $1,100,000. Suppose further than the unit variable cost remained at 45 cents for 60 ml bottle.

(a) How many bottles must be sold to break even?

(b) What dollar profit level would Ode d'Toadè achieve if 200,000 bottles were sold?

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Marketing

ISBN: 978-1259268809

10th Canadian edition

Authors: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius

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