As you read in the chapter opener, the Confederation Bridge cost $1.3 billion to build. Assume a

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As you read in the chapter opener, the Confederation Bridge cost $1.3 billion to build. Assume a daily traffic rate of 4,000 vehicles per day with an average toll charge of $45 and the fact that the bridge opened for businesses in 1997. How many years would it take for the bridge to break-even in the initial cost of $1.3 billion?
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Marketing

ISBN: 978-1259268809

10th Canadian edition

Authors: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius

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