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Does McDonalds marketing strategy of innovating via its menus differentiate it from its major competitors, say Hungry Jacks? Research the positioning statements for each of

Does McDonalds marketing strategy of innovating via its menus differentiate it from its major competitors, say Hungry Jacks? Research the positioning statements for each of the two fastfoodchains, McDonalds and Hungry Jacks. In what way do their advertising lines, such asIm lovin it and The burgers are better (at Hungry Jacks), position the brands differently?

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