Dollarx2 is a national retail store chain with annual revenues of more than $2 billion. It has stores in every major mall with accounting software that records sales transactions in real time using POS technology and tracks inventories on a perpetual basis. Management is considering an online store and will sell the same products as in the stores. Customers will be able to use credit cards for online payments. The marketing manager is interested in learning about customers and using the information to improve both in-store and online sales.

Required:

• What are the three main events of Dollarx2s in store sales process? (3 marks)
• Compare and contrast the sales process of their retail store operation with the sales process in an online store environment. Would any events in the process change? (5 marks)

What data might you collect about the online customers to improve Dollarx2s profitability? What data might you collect to improve customer satisfaction for online customers? (4 marks

Dollarx2 is a national retail store chain with annual revenues of more than $2 billion. It has stores in every major mall with accounting software that records sales transactions in real time using POS technology and tracks inventories on a perpetual basis. Management is considering an online store and will sell the same products as in the stores. Customers will be able to use credit cards for online payments. The marketing manager is interested in learning about customers and using the information to improve both in-store and online sales.

Required:

• What are the three main events of Dollarx2s in store sales process? (3 marks)
• Compare and contrast the sales process of their retail store operation with the sales process in an online store environment. Would any events in the process change? (5 marks)

What data might you collect about the online customers to improve Dollarx2s profitability? What data might you collect to improve customer satisfaction for online customers? (4 marks