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Dontrell, the founder of the successful U . S . fast - food chain Speedy Bites, is eager to expand his brand into Asia but
Dontrell, the founder of the successful US fastfood chain Speedy Bites," is eager to expand his brand into Asia but lacks the necessary capital and is concerned about the potential risks due to his unfamiliarity with the Asian business landscape. Which of the following expansion routes would you advise him not to take?
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allowing a Japanese company to open a Speedy Bites location in Tokyo, provided it pays a fee and shares profits with Dontrell
licensing the sale of specific food products in certain Asian fastfood establishments
exporting prepackaged food featuring his brand
establishing a wholly owned th Speedy Bites location in Shanghai, China
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