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Dormentor Inc. produces, converts, and markets packaging products including boxboard, container board, and numerous other specialty packaging products. In an attempt to increase its organic
Dormentor Inc. produces, converts, and markets packaging products including boxboard,
container board, and numerous other specialty packaging products. In an attempt to increase its
organic growth, the company decides to introduce new products. It asks the managers and
employees to send in ideas for new products. Before launching products based on any of these
ideas, what are the stages that the company has to go through?
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