Dove Beauty plans on starting a project for a new advertisement in the next upcoming weeks. The brand wants to bring awareness to their brand and products to women of all ages via social media advertisements. The brand plans on using real women on the street, a licensed dermatologist/skin care specialist to provide factual information about products and potentially having a guest celebrity to bring more awareness.

Specify what type of budget methodology you would use and your rationale. Provide a ballpark budget based on your research

Would you complete the work with an internal team or outsource the work to an advertising agency? Provide your rationale.

Dove Real Beauty