Dove Real Beauty Sketches Campaign

Questions:

1. Discuss the performance of the Dove Real Beauty Sketches Campaign as a part of Dove's overall marketing and promotion campaign. What were Dove's goals in initiating this Sketches campaign? What factors contributed to the success of the campaign? Were there any drawbacks and if so, what factors contributed to them?
2. What do you think should be Dove's next promotional campaign based on its options?