download ' Survey IPacket ',' Survey II Packet ',and the most current year FSA from Assignment 2. Replace the example data by inputtingthe new data from Survey I into the section ' Survey I Data ' and Survey II into the section ' Survey IIData ' in the FSA . Note: Each sheet is a different survey. **EVERYTHING IN RED TEXT IN THE FSA IS WHAT YOU NEED TO ENTER AND REPLACE** Survey I Enter your Client (Madison Bear Garden) Fill Attributes Identified and the corresponding Frequency Mentioned and Importance Ranking (1st listed Attribute is ranked first, etc.) Fill Competitors Identified and the corresponding Frequency Mentioned Use Survey I and ' Survey I Data ' to answer Survey I Blackboard questions. Survey II Enter Attributes and Competitors for the Summary Table of results at the topand make sure your Client is listed first Enter the Total Number of Surveys ( NOTE: If surveys are unusable, do not count them towards total) Enter the Data from Survey II into the Survey Data portion ( NOTE: Be careful entering data in the correct order because the client may have changed order to the first listed) IMPORTANT: If Importance Scores are blank on a survey, enter0. Blanks do not count for calculations, and will result in incorrect numbers. IMPORTANT: Each Survey format is identical and there are 10 responses to each. Use Survey II and ' Survey II Data ' to answer Survey II Blackboard questions. Image Maps The Maps table of data from the 'Maps' section is does NOT update automatically. Transfer the data from your Summary Table of resultsfrom ' Survey IIData ' into the Maps table of' Section II: Maps ' survey results matrix by column. Enter the Attributes (Taste, Atmosphere, etc.) and the Competitors with the Client listed first,BY ORDER OF IMPORTANCE(most important first, from Map #1) CLIENT : Madison Bear Garden (AKA The Bear) Only the 1 st and 2 nd most important customer attributes should be entered under "Map #1." Only the 3 rd and 4 th most important customer attributes should be entered under "Map #2." Enter the Average Importance scores for each Competitive Attribute (starting cell: E15) Indicate the Industry Segments you are studying in the Competitive Matrix title (cell E2/E3) Fill in the corresponding data correctly from the Summary Table in ' Survey II Data ' Answer the questions Below. Multiple AttemptsThis test allows 2 attempts. This is attempt number 1.Force CompletionThis test can be saved and resumed later. Question Completion Status: QUESTION 1 Why are surveys important in defining your competitive position?(Check all that apply) To find out customers perceptions of product differences relative to the competition To verify your competitive position with data To reveal what your competitive position should be To reveal how to achieve your competitive position To reveal your competitors competitive position 1 points QUESTION 2 What is the point of defining the product(or service) as a bundle of attributes?(Check all that apply) Because the demand is based on multiple attributes Because viewing the product as a bundle can decrease its production cost Because the value of a product is based on the sum of the value of its attributes Because understanding the attributes can help create different bundles that can help differentiate your product Because it can help improve the impact of product research 1 points QUESTION 3 Why do we ask the consumers to identify the three competitors that they consider most when making this kind of purchase decision? Because we define the industry as demand-side substitutability Because we define the industry as supply-side substitutability Because we define the industry with SIC codes All of the above None of the above 1 points QUESTION 4 Why do we anchor the customer's response in a real, past, similar type of purchase? (check all that apply) To obtain a response that includes a budget constraint To obtain a response that does not include a budget constraint To avoid the Edsel phenomenon To determine if past advertisement was effective To determine how many customers are attracted to the category 1 points QUESTION 5 What is industry segmentation? Industry segments are based on demand-side non-substitutability criteria Industry segments are sub-categories of their industry Industry sengemnts are defined by differences in preferences of groups of consumers Industry segments are parts of an industry where changes in attribues do not affect demand for the other parts of the industry All of the above 1 points QUESTION 6 How many industry segments are identified in the firstquestion on Survey I? 2 3 4 5 6 1 points QUESTION 7 What are the top 3 attributes identified as the most important in Survey I?(check all that apply) Location Price Taste Service Variety 1 points QUESTION 8 What is the frequency mentioned for "Price" in Survey I? 4 6 8 10 12 1 points QUESTION 9 How many times is our client mentioned in Survey I? 4 5 6 7 8 1 points QUESTION 10 Who is the most mentioned competitor including the client in Survey I? Burgers and Brew The Bear Nobby's Sierra Nevada In N Out 1 points QUESTION 11 According to the Survey I Data, which attribute other than price is the most mentioned? Price Variety Atmosphere Taste Quality 1 points QUESTION 12 In Survey II, what is the average importance score for Service? 4 8 10 18 21 1 points QUESTION 13 In Survey II, which client has the worst ranking in the attribute with the lowest importance score? Burgers and Brew The Bear The Banshee Sierra Nevada In N Out 1 points QUESTION 14 On which Image Map do we show the perception of price? None Map #1 Map #2 Map #3 All Maps 1 points QUESTION 15 What attributes should not be listed on Map #3? (Check all that apply) Service Taste Variety Atmosphere Location 1 points QUESTION 16 Which attribute received the highest average importance score in Map #2? Atmosphere Service Taste Variety Quality 1 points QUESTION 17 Which competitor has the worst overall competitive position on Map #1? Burgers and Brew The Bear The Banshee Nobby's In N Out 1 points QUESTION 18 Which competitor has the best overall competitive position on Map #2? Burgers and Brew The Bear The Banshee Sierra Nevada In N Out 1 points QUESTION 19 In which rank did your client come in for the most important attribute? 1st 2nd 3rd 4th 5th 1 points QUESTION 20 For the client, which attribute needs the most improvement to be competitive?? Service Quality Atmosphere Variety Price 1 points QUESTION 21 Of the client's attributes, which has the greatest competitive advantage?? Variety Location Price Taste Atmosphere 1 points QUESTION 22 Who has the most Satisfied and Completely Satisfied Customers combined? Burgers and Brew The Bear The Banshee Sierra Nevada In N Out 1 points QUESTION 23 What percent difference for a repeat customeris there between satisfied and completely satisfied customers (Article: Why Satisfied Customers Defect )? There is no difference 60% 100% 300% 600%