Question
Downsizing at the company, including layoffs Loss of an important client A decrease or elimination of a job benefit (education, parking, travel) An unfavorable regulation,
- Downsizing at the company, including layoffs
- Loss of an important client
- A decrease or elimination of a job benefit (education, parking, travel)
- An unfavorable regulation, fine for poor results on an inspection, or significant shift in sales due to competition that has negatively impacted the business or company
- A similar bad news message from your experience
To prepare for this Discussion:
- Review the required resources.
- Identify your bad news scenario.
- Identify a direct or indirect approach to deliver your message.
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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