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draw a blueprint considering the touchpoints at each component. there may be more than one touchpoint in each component. Pre-arrival - what opportunities exist to

draw a blueprint considering the touchpoints at each component. there may be more than one touchpoint in each component.

  • Pre-arrival - what opportunities exist to interact with the business? Reviews or a website?
  • Arrival - what are the touchpoints during arrival?
  • On site - what are the touchpoints during the experience?
  • Departure - what are the possible touchpoints as the customer departs?
  • Assessment - what assessment opportunities exist?

this blueprint is from the business's perspective, it does not include the emotion of the customer. Include interactions with staff as well as representatives of the organization e.g. touchpad ordering.

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