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Drawing upon the content and different concepts of Topic 8, discuss why is pricing the most important element of the marketing-mix for an experiential product.
- Drawing upon the content and different concepts of Topic 8, discuss why is pricing the most important element of the marketing-mix for an experiential product. Considering that pricing should be linked with the quality of the offered product, what implications are there for pricing strategies in tourism, events, and hospitality (25 Marks).
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Quantitative Analysis For Management
Authors: Barry Render, Ralph M. Stair, Michael E. Hanna
11th Edition
9780132997621, 132149117, 132997622, 978-0132149112
