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Dreamer Games launched a new game that became the highest selling game in the market. As a result, the sale of its other games dipped

Dreamer Games launched a new game that became the highest selling game in the market. As a result, the sale of its other games dipped to an all-time low. This scenario best exemplifies ________

a. cannibalization

b. personalization

c. diversification

d. differentiation

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Authors: Gary Schneider

9th edition

538469242, 978-0538469241

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