Drivers of Change are those that have the biggest influence on what kinds of changes will take place in the industry's structure and competitive environment.

Analyzing Industry Driving Forces has three steps:

Identifying what the driving forces are of ford motor comapny USA?

Assessing whether the drivers of change are, on the whole, acting to make the industry more or less attractive of ford motor comapny USA?

Determining what strategy changes are needed to prepare for the impacts of the anticipated change of ford motor comapny USA?

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