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Ducati made a lot effort (the museum, the World of Ducati, investment in R&D, etc.) to increase the willingness-to-pay (WTP), and therefore their differentiation advantage,

Ducati made a lot effort (the museum, the "World of Ducati," investment in R&D, etc.) to increase the willingness-to-pay (WTP), and therefore their differentiation advantage, for their products. What is the evidence to say that Ducati's differentiation advantage has increased (or not)?

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