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Due to the construction of several mega apartment complexes just south of campus, a developer is considering the construction of a new movie theater complex,

Due to the construction of several mega apartment complexes just south of campus, a developer is considering the construction of a new movie theater complex, "Mega Movies", on the east side of Gainesville. The developer has hired you to help determine the viability of building this theater complex. Destination Choice From a trip generation model, you have already determined that 150 vehicle (assume auto-only) trips to the movies will be made from this housing area on a typical weekend evening, based on socio-economic characteristics. From the destination choice logit model developed, determine how many trips from this housing area will be attracted by each of the two existing major movie theaters and the proposed theater

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