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During 2010, the Apple iPhone replaced RIM's Blackberry as global market leader in smartphones. By 2017, the world market for smartphones was dominated by Apple

During 2010, the Apple iPhone replaced RIM's Blackberry as global market leader in smartphones. By 2017, the world market for smartphones was dominated by Apple and Google's Android; RIM and Microsoft each held market shares of less than 0.1%. Why did Google succeed in this market while Microsoft and RIM failed?

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