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During our class discussion about Customer Satisfaction and Loyalty , Professor A introduced in his lecture slides a model depicting four Customer Relationship Groups with
During our class discussion about Customer Satisfaction and Loyalty Professor A introduced in his lecture slides a model depicting four Customer Relationship Groups with suggested strategies and level of resource commitment for each group The four Customer Relationship Groups were labeled with the following names : Elephants Giraffes Donkeys and Gorillas OPushers Pullers Intermediaries and Gatekeepers Potentials Segments Targets and Influencers Strangers Butterflies Barnacles and True Friends
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