During the entire simulation for strategic decision making for part 1, the strategy employed by Team Digby was that of Niche leader broad approach. I was assigned the finance role within Capsim. This approach was taken when making decisions in the production department. Notably, the decisions made in the Research and Development (R&D) and Marketing departments affected the decisions to be made in the production department. The Niche Leader Broad approach was chosen by the team. This is a known strategic decision-making process where a company focuses on a specific, often narrow, segment of the market but offers a wide range of products to that segment. This strategy is often employed when a company has a unique product or service that is highly valued by a specific group of customers